So at the beginning of the election there was big talk by the pundit elite's that social media, bloggers, twitterers, etc; were going to play a big part in the election. This is going to be the "Twitter" election. The left were hoping to take a page out of the Obama play book. They hoped to capture the hearts minds and votes of the 18- 22 year olds who are the majority of social media users.
They were going to "rise up " and change the face of politics. Well Johnny the results are in. Only 6% of you are doing this. One more thing Facebook is being used more than Twitter this election. So it should have been called the Facebook election. They even got that part wrong.
I guess they feel like right Twitters now.
http://www.itbusiness.ca/it/client/en/h ... p?id=62141
Canadian voters not tuned into social media, poll shows
Pundits are calling this year's Federal polls the Twitter Election, but a recent survey indicates a mere six per cent of voters are following it daily on social media channels.
4/18/2011 6:00:00 AM By: Nestor E. Arellano
It's been called Canada’s “Twitter election” because of the social media buzz thus far being generated by the 2011 Federal polls. But for all the trouble political parties have put into their social media strategy, Canadians are just not into following the elections through social networking sites.
A survey recently released by Ipsos Reid Canada indicates that only six per cent of the entire Canadian adult population (around 1.5 million potential voters aged 18 and above) are logging on to social networking sites such as Facebook, Twitter, YouTube or media news sites and blogs each day to discuss public policy and political issues. The survey, which polled 1,001 Canadians, was done over a three-day period right after the Federal Election was announced. Results are considered accurate to within + or – 3.1 percentage points, 19 times out of 20.
“For all the talk about this being a social media election, we haven’t actually reached the hyped point yet,” Mike Colledge, president of Canadian public affairs for Ipsos Reid, told ITBusiness.ca.
“But this is our first kick at the can, this will still be known as our first social media election,” Colledge added.
Despite the low turn out, Ipsos Reid is also upbeat about social media’s role in future Canadian elections. “The study shows the fertile ground of potential voters who could sprout up in future election campaigns…” Ipsos Reid said on its Web site, also noting that at one in five Canadians (or an estimated 5.1 million potential voters) did log on to social media sites in varying degrees to check on the election during the past week.
Ipsos Reid said that apart from the 6 per cent that visited social sites daily, eight per cent went to social sites twice a week, and another seven per cent visited social sites once a week.
The leader of a non-partisan organization dedicated to encouraging school-aged children to vote when they come of age, said he welcomes the conversation on the elections now appearing on the social media arena, but thinks it is mainly political parties using the technology.
“I think there’s this perception that only youths aged 18 to 20 are using social media in this election. In reality, people of all ages are using social networking technology,” said Taylor Gunn, chief election office of the group Student Vote. Student Vote is non-profit, non-partisan organization that works with schools and teachers to help young Canadians understand the practice and responsibilities of voting.
“I think those using social media extensively for the elections are mostly people connected to the campaigning parties,” he said.
The Ipsos Reid survey actually showed that of the Canadians engaging in social media 29 per cent are aged 18-34; 22 per cent are aged 35 to 54; and 15 per cent are aged 55 years and older.
However, while younger Canadians may be more likely to join, it’s middle-aged (nine per cent) and older Canadians (six per cent) who are much more engaged on a daily basis with social media public policy and political discussion groups than their younger counterparts (four per cent).
Facebook not Twitter is election medium of choice
Another surprising finding in the Ipsos Reid release is that Facebook rather than Twitter is the dominant social media tool of choice for election-related discussions.
“It’s being called the Twitter election but in reality Facebook is the more popular social media discussion space,” said Colledge.
When asking which web sites Canadians visited to discuss public policy and political issues on a daily basis, the survey showed that respondents were nearly evenly split: 18 per cent chose new media sites such as Facebook and Twitter; while 15 per cent chose web sites of traditional news publishing and broadcasting companies.



