Social media fire lit by Obama may be sputtering

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Social media fire lit by Obama may be sputtering

By Stephanie Levitz The Canadian Press
OTTAWA – The fire lit under the American electorate by Barack Obama’s use of social media in the 2008 election campaign may be sputtering in the lead-up to the 2012 presidential election.

That has not stopped candidates from getting ever more aggressive with how they use tools like Twitter and Facebook to get their messages out and keep the money rolling in, says an American political science professor closely watching the campaigns.

“They have all of these things and they are throwing as much stuff out there as they can to see what sticks,” said Diana Owen, director of American studies at Georgetown University in Washington, D.C....................http://metronews.ca/news/world/299174/s ... puttering/